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Sign into your accountDriving Your Referral Business
February 01 2011
You’ve undoubtedly heard before that it costs 5 times more time, energy and money to capture a new client versus selling to an existing or past client. That concept is a universal business truth.
The foundation of any great, profitable business must rely on repeat and referral business; otherwise, the time, energetic, and financial cost of constantly acquiring new clients will eventually take its toll and shut you down.
Interestingly, as Frame of Mind Coaching interfaces with thousands of coaches, they hav discovered that many coaches and other solo-preneurs in the development field struggle in this area. Not to toot thier own horn too loudly, but beyond delivering their actual coaching services, Frame of Mind Coaching considers one of their greatest strengths to be reselling to past clients and retaining them for years.
I’d love for you to join Kim Ades, and her partner, Marc Manieri, on Wednesday, February 2nd at Noon EST for an indepth conversation around how they have become ultra-successful at re-engaging past clients.
They have uncovered several reasons that thwart repeat and referral business efforts, such as:
- “I don’t know how to approach past clients. What do I say?”
- “If I ask past clients for another coaching engagement, the perception is that our first engagement wasn’t valuable.”
- “I hate selling and I don’t want to bug or nag people, especially my clients.”
- “I don’t have something unique to offer – it doesn’t make sense to just duplicate our last coaching experience.”
There’s many more; these are the most common we hear. On the call this Wednesday, February 2nd at Noon EST, Frame of Mind coaches going to bring answers to all of the challenges and beliefs that prevent you from maximizing your repeat business.
75% of Frame of Mind's coaching business comes from past client and past client referrals! There is a goldmine of coaching business within your past clients – they want to show you how to make sales easier so you can enjoy coaching more while continuing to grow your business.
Join in on Wednesday February 2nd at Noon EST for what we’re sure will be a very valuable use of your time!