Articles

Real Estate Porn and Floor Plans
What are buyers really looking for online these days, and where are they searching for it? These stats may surprise you. There are a whole lot of things to look at on the internet these days. Recently, GrowthBadger put the number of active blogs at somewhere around 600 million, with another 1.7 trillion websites indexed by Google. Of those, I'd wager that a hefty percentage are devoted to food. When Twitter and Instagram first became a thing, everyone used to joke that "No one wants to see what you had for breakfast." At last count, I follow 37 Instagrammers who only post pictures of food. So I'd argue that there are a lot of people who do, actually, want to see what's for breakfast. In fact, Brandwatch named food as one of the biggest online search trends of the last decade. But we are heading into 2021, and there is an even bigger trend than food. These days, it's all about real estate porn. Like almost every other adult I know, I am more than a little addicted to looking at other people's houses. Given the opportunity, I could easily burn a couple of hours dreaming about that NYC loft, that stone cottage, or that mid-mod houseboat, à la Sleepless in Seattle. I know I am not alone in this obsession, because look: Or A quick search will find you hundreds of similar messages. And those websites mentioned are just a few of the sites that offer a visual buffet of gorgeous kitchens, bedrooms, and gift wrapping rooms. Gift-wrapping rooms, y'all. Can you imagine? While I do love me a good real estate website, I also spend a considerable amount of time on that other amazing invention: Pinterest. Boasting over 322 million monthly users, Pinterest is as popular with Millennials as Instagram, according to Sprout Social. Not to mention, over 5% of all referral traffic to all websites comes from Pinterest. That's an insane stat. Not just for wedding planning or recipes, Pinterest also has a plethora of real estate related content. Best of all, there are floor plans. Floor plans are the holy grail of real estate porn. Not only can you drool over the photos, you can actually go so far as to mentally move in your furniture. Or, in my case, mentally ditch all your old furniture and buy new. I am not alone in my love of floor plans. Rightmove released a study that suggests that real estate buyers consider floor plans not just a nice extra, but essential. One in five said they would ignore a property without a floor plan. They also rated floor plans as more important than photos and the description of the property. On the flip side, when sellers consider hiring a real estate agent, Rightmove found that 42% wouldn't hire an agent who didn't offer a floor plan. And before you say, "Yeah, but that is the UK and maybe they are funny over there. After all, they like cricket!" check this out. In the NAR 2019 Home Buyers & Sellers Generational Trends Report, floor plans were ranked third in terms of buyer requests, ranking higher than virtual tours, sold properties, and even agent contact info. In fact, adding a floor plan to a real estate listing can increase click-throughs from buyers by 52%. That's twice as many eyeballs, folks. The problem is that most real estate agents aren't placing the value on floor plans that they should be. Common excuses for not offering floor plans include cost, hassle, and liability issues. The reality is that floor plans are not difficult to get and they aren't as expensive as you might think. Sources like iGUIDE make it super easy and economical to give buyers that mental move-in experience. In this day and age, it's not just about getting your customer's attention. It's about keeping it. Each and every second of attention spent on your marketing matters, whether you are using social media or a search portal. Want to drive more traffic to your listings? Go the extra mile and give us real estate porn stalkers what we want: floor plans. (And more gift-wrapping rooms.) To view the original article, visit the iGuide blog.
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8 Ways for REALTORS to Get Home Safely
The National Association of REALTORS (NAR) is at the forefront of promoting agent safety in the real estate industry every day. Each September, NAR shines a spotlight on agent safety and well-being and its tenets of REALTOR®Safety: knowledge, awareness, and empowerment.
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Why Do Good Agents Get Bad Reviews?
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Are You Unknowingly Encouraging Sellers to List as FSBOs?
A recent Facebook post by a top-producing agent read: "I recommend that all sellers try for sale by owner." I couldn't believe it when I read it, so I read it twice. Yep, that's what it said alright. It just didn't use those words. Here's what it did say: "Congratulations to my clients who received six offers in eight hours. The real estate market is HOT, HOT, HOT!" Potential home sellers might interpret this post as, "Why do I need to pay an agent if the market is so 'HOT, HOT, HOT?' Maybe I should try to sell by myself."
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Products

The Pathway to Mastery™—Essentials
Buffini & Company is the largest coaching and training company in North America. Founded by real estate legend and master motivator Brian Buffini, the company provides a unique and highly-effective lead generation system. The newest training program from the company, The Pathway to Mastery, offers a deep dive into this lead generation as well as negotiation strategies, buyer and seller tactics and more. It is the most comprehensive, in-depth program ever created for the real estate industry! Learn more about this program
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RPR for Commercial
RPR for Commercial For those specializing in commercial properties, this program providers users comprehensive market data on a single platform. You can search for data by demographic, psychographic, or spending information to identify areas of high concentration of the customers your client is looking to target.  RPR for Commercial also helps business owners find a location based on an analysis of spending data within drive time, radius, or general area. Commercial reports can also be put together in minutes for your client to show trade area, business opportunities chart, or property reports as well.
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Market Snapshot®
Provide your clients with accurate, real-time MLS data that matters. Market Snapshot® syncs with nearly every MLS, with most updated every 15 minutes, so our trend reports are the truest representations of market activity in your clients’ areas of interest.Within moments, your clients are notified of new listings, price changes and sales as they happen – not when they’re updated on public records. Your clients will have the freshest MLS data right at their
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SentriLock's BlueTooth® REALTOR® Lockbox
The SentriLock Bluetooth® REALTOR® lockbox helps make showing and selling properties safe and efficient. This video highlights system advantages and newest
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Industry News

MoveEasy Launches Mobile App
Yes, you read that correctly. Moving just got even easier here at MoveEasy. You can now manage all of your home management tasks in one easy to navigate dashboard, making your move a breeze. For Agents Our branded experience with a white label feel puts us above the rest for all of your clients needs. Our state of the art moving concierge service is now at the touch of a button, complete with vendor and utility recommendations to make that home set up process easier than ever. We stand apart by allowing agents to create a personalized recommendation based on their location and network v. attempting to build our own. After all, who knows the area better than you, the agent. "We're not trying to build our own network of providers, we're giving agents a delivery vehicle for their network," says Venkatesh Ganapathy (CEO). We're here to help make moving feel personal during these impersonal times for you, and your client. For Movers Our main goal for you? Spending as little time prepping for your home as possible, so you can go back to doing the things you love. Homeownership is lifetime decision, and we're to help you every step of the way. No need to have a to do list handy, the MoveEasy app features reminders to keep you on track every time with the help of your designated agent. We like to keep things personal, and allow your agent to help guide your moving experience from start to finish, from finding that perfect cable company, to getting your utilities up and running. With the MoveEasy app there are no phone calls required, as you can send messages and photos directly through the app. We know what you're thinking "can this get any easier?", and the answer is yes! Utilize your Alexa at home to connect with the MoveEasy app and you won't even need to touch your phone. What are you waiting for? Download the MoveEasy app now and get started! Currently available in the App Store. To view the original post, visit the MoveEasy blog.
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Why Homesnap Pro+ Has Been Dubbed the Amazon Prime of Real Estate
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W+R Studios Co-founder Greg Robertson Releases Debut Title, 'The Art of the CMA'
New book helps real estate agents and brokers let go of fear and compete in a new world of proptech. September 10, 2020 (HUNTINGTON BEACH, CA) - Software entrepreneur, blogger and podcaster, Greg Robertson has released his first book, The Art of the CMA. A 28-year veteran of the real estate technology industry, Greg is sharing his experience of helping create real estate's most popular Comparative Market Analysis (CMA) tools including the recent Cloud CMA Live. Throughout his career, Greg has had thousands of conversations with agents and brokers nationwide on how they can leverage real estate's most versatile tool, the CMA. The CMA is powerful in that it highlights their unique knowledge to compete both offline and online in a new world dominated by ever-changing business models and huge real estate portals. "Artificial intelligence is just that, artificial, it's not real," stated author Greg Robertson. "All real estate is local, and when it comes to something as crucial as pricing a home, nothing beats the eyes, ears, and nose attached to the brain of a good real estate agent. There is far too much time and energy spent in the industry hating on real estate portals, iBuyers and new business models who are "trying to destroy us." It is only when agents let go of fear that they can clearly see what a huge opportunity this new era in real estate brings." The new book includes a forward by industry thought leader Sharran Srivatsaa and bonus content of the results of the W+R Studios' 2020 Survey of Best Practices for CMAs and Listing Presentations. For more information and to purchase the book, please visit theartofthecma.com. Bulk discounts for teams and brokers are available. About the Author Greg Robertson has been in the real estate technology industry for over 28 years. He is the co-founder of W+R Studios, a privately held software company. Greg is on the "Power 200," a list of the most influential people in real estate. He has served as a director on the Council of MLS (CMLS), an organization dedicated to improving the Multiple Listing Service industry. He publishes the popular real estate technology blog, Vendor Alley. He also hosts two podcasts, Listing Bits and Industry Relations. Greg lives in Huntington Beach, California with his wife Jennifer, their three kids, and dog Molly. About W+R Studios Founded in 2008, W+R Studios is a privately held web software company located in Huntington Beach, California. The company focuses on creating the next generation of web-based software solutions for the real estate industry. Their flagship product, Cloud CMA, part of the popular Cloud Agent Suite, is licensed to over 500,000 real estate professionals all over North America.By providing a "less is more" approach to software design, elegant user interfaces, and using the latest in agile programming, W+R Studios' software applications are at the same time powerful, yet accessible to everyone. Co-founders Dan Woolley and Greg Robertson have over 28 years of experience each developing and marketing real estate software solutions.
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Homebuyers on a $2,500 Monthly Budget Can Afford $33,000 More with Low Mortgage Rates, But Higher Home Prices Cancel Out Increase
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Companies

CRS Data (Courthouse Retrieval System)
With an in-house team dedicated to collecting, converting, updating and verifying the data available through our robust suites, you can make confident decisions that optimize performance, increase revenue and enhance customer experience. Put the power of intelligent data in your hands with CRS
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Realtors Property Resource® (RPR)
This initiative is based on the collaborative efforts of REALTORS® and the real estate community, including Brokers, MLSs and Associations. RPR’s core mission is to reinforce the REALTOR’S® value in the market place by keeping them ahead of the technology curve and better able to serve today’s’ technology empowered
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3sixtyfive.agency
Looking to connect with your audience in a meaningful & memorable way? Check out 3sixtyfive.agency, the creative & digital marketing agency that helps real estate brands thrive. Strategy. Branding. Marketing. Production. Schedule a consultation
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Homes.com
Homes.com, a division of Dominion Enterprises, is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Over 12 million homebuyers visit Homes.com each month to search nearly 3 million properties for sale or rent, to locate real estate agents in their area and to find useful home buying tips. Homes.com provides premier advertising solutions for real estate professionals reaching active homebuyers. For more information, visit
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Webinars

WATCH: 5 Ways Your CRM Can Make You More Money
Is your CRM doing the hard work of managing your database--or just making you work hard? There's a smarter way to work when you have a smart CRM. What's a smart CRM? A platform that offers strategic insights, surfaces opportunities, offers behavioral insights and more to keep you top-of-mind with your contacts. We explored one such CRM during a recent webinar with Brad Nix and Greg Dallaire, two top brokerage leaders who both use BoomTown's CRM in their businesses. Learn how your real estate team or brokerage can benefit from an intelligent CRM in the recorded webinar below: Webinar Guests Greg Dallaire, Broker/Owner, Dallaire Realty Brad Nix, Co-founder and COO, Path & Post Real Estate Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 3:15 - Brad Nix and Greg Dallaire share what a CRM means to their businesses. 5:33 - How a CRM enables conversion of past and present leads. 27:05 - Delivering a premium level of service with a CRM. 38:00 - Surfacing opportunities at the right time. 46:50 - How a CRM provides a blueprint for success. 50:04 - CRMs create happy and productive agents. 58:00 - Final comments and where to find more information. Next Steps Learn more about BoomTown at BoomTownROI.com Read articles about CRM, or explore more CRM solutions in our Product Directory Register for our upcoming webinars: How to engage with your past and current clients for life using one platform and Secrets to Lead Generation Success Watch more webinars
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First Look: Broker-Level CRM Now Available to Agents and Teams
Two weeks ago, something exciting happened: Agents, teams, and small firms finally gained access to a high-level CRM that was previously only available to larger brokerages. We're talking about DeltaNET 6 from Delta Media Group. During a recent webinar, our readers were treated to a tour and live demo of this robust marketing and client management platform—and invited to try it free for 30 days. Watch the webinar in full below, and scroll down to learn how you can claim your free, 30-day trial. Webinar Guests Michael Minard, CEO/Owner, Delta Media Group Franklin Stoffer, Sales Manager, Delta Media Group Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 2:00 - Mike Minard on why Delta Media Group decided to develop an agent-centric platform. 4:45 - Franklin Stoffer introduces Delta's new platform, which includes a CRM, customizable websites, automated reporting, and more. 9:30 - A closer look at DeltaNET 6's customizable websites. 12:40 - Franklin kicks off a tour of DeltaNET 6. 14:10 - Automated marketing features of DeltaNET 6. 22:55 - Live demo of DeltaNET 6. 47:35 - Automated Seller Reports from DeltaNET 6. 48:55 - Features that help agents stay on track: Agent digest emails and New Listing alerts 50:15 - How Delta's comprehensive platform can help you save money. 50:55 - Free 30-day trial offer for RE Technology members. 52:00 - Question and answer segment. A Special Offer for RE Technology Readers RE Technology subscribers can get a 30-day free trial of DeltaNET 6—no credit card required. Visit deltamediagroup.com/free to claim your free offer! Next Steps Get a free, 30-day trial of DeltaNet 6 Read articles about CRM, or explore more CRM solutions in our Product Directory Register for this upcoming webinar: 5 Ways Your CRM Can Make You More Money Watch more webinars
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WATCH: Why SEO Matters in Today's Market
Google searches for "buy home" and "buy house" are at an all-time high, and "sell home" and "sell house" are trending upward. Are you capitalizing on the momentum? If not, don't worry. You'll learn all the basics of real estate website SEO in the video below--and even see two Realtor websites get analyzed by SEO expert Kevin Piechota! Kevin was our special guest on a recent webinar. He gave us the lowdown on SEO basics, including on-site and off-site SEO strategies, SEO tools to use, evaluating SEO partners, and more. Watch the full webinar below to find out how to take advantage of the surge in online real estate activity. Webinar Guests Kevin Piechota, Realtor, SEO Fuel Brand Ambassador and National Broker Consultant at Homes.com Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 4:05 - Why SEO matters in today's market, even during a pandemic. 4:27 - Kevin Piechota shares keyword research that shows real estate related Google searches are at an all-time high. 9:22 - Why don't Realtors do their own SEO work? 14:19 - List of monthly SEO actions that Realtors can take. 15:59 - Why you don't want more traffic to your real estate website. 16:48 - Two website analysis tools for better SEO. 17:15 - Kevin does a live SEO analysis of two webinar attendees' websites. 25:55 - How to attract better, more targeted traffic to your website. 28:38 - Expanding the flow of leads into your lead generation funnel. 30:35 - How do you get to page one of Google? 31:00 - Kevin covers the basics of on-site SEO (relevance). 37:57 - Off-site SEO strategies for building trustworthiness. 47:47 - Live demo of Homes.com SEO Fuel. 52:50 - The benefits of SEO for your brand and your website. 56:56 - What should you look for in an SEO partner? 58:35 - How much does SEO cost? 1:01:20 - Kevin shares an exclusive offer for RE Technology readers. A Special Offer for RE Technology Readers RE Technology subscribers can get a free website audit from Homes.com. Just text "SEO" to 484848 or visit go.homes/seo. Next Steps Learn more about Homes.com SEO Fuel Claim your free website SEO audit at go.homes/seo or by texting "SEO" to 484848 Read articles about SEO, or explore more SEO solutions in our Product Directory Watch more webinars
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Building a Growth Focused Pipeline
Why is real estate lead generation so painful? Here's some good news: it doesn't have to be. In fact, mastering lead generation is the key to scaling your real estate business--as long as you understand today's consumer and how they're using technology in their home search. Not sure where to begin? Jack Markham, President of Zurple, offered a roadmap for building a successful sales funnel during a recent webinar with RE Technology. Watch the full recorded session below—and don't forget to grab your FREE Lead Generation + Marketing Budget Calculator tool to get started down the path to more leads and more closed transactions. Webinar Guests Jack Markham, President, Zurple Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:27 - Jack Markham on the three pain points real estate agents are facing right now. 3:53 - Jack introduces the webinar's two main topics before diving in. 5:01 - Why is lead generation so painful? 8:27 - The impact of COVID-19 on real estate. 12:23 - Understanding today's consumer. 19:20 - Delivering value online. 21:28 - What do consumers value most from real estate websites? 31:56 - Thinking about lead generation and conversion. 32:32 - Identifying your transaction goal and how many leads you need to meet that goal. 34:35 - Building a sales pipeline, from website visitor to transaction. 36:56 - Do these three things to grow your business. 43:31 - Four essentials to drive engagement. 50:23 - Classic mindset mistakes agents have around lead generation and follow-up. 52:35 - Ten powerful consumer triggers. 53:05 - Action items. 57:00 - Question and answer segment. Next Steps Visit Zurple.com to learn more Download Zurple's FREE Lead Generation + Marketing Budget Calculator tool Questions? Email Jack at [email protected] or connect with him on LinkedIn, Facebook, or Twitter
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WATCH: The New Product Solving the Lead Challenge for Agents
Looking for a better alternative for finding high quality real estate leads than what portals like Zillow can offer? A new product from Homesnap may be exactly what you're looking for. Homesnap Pro+ Concierge is the first true alternative to Zillow Premiere Agent and realtor.com advertising programs. Rather than providing agents leads from real estate portals only, Concierge instead intelligently taps into Facebook and Google—where there are far more high quality leads and traffic than Zillow or realtor.com. The problem? Those leads are harder to find. "There's a real problem separating the signal from the noise, the wheat from the chaff," says Lou Mintzer, Chief Product Officer, Homesnap. Lou was our special guest during a recent webinar, and he offered viewers a thorough tour and a live demo of Pro+ Concierge. Lou showed webinar attendees how Concierge finds those quality leads for agents, and even pre-qualifies them before passing them on so that agents only need to spend time working those leads that are most likely to transact. Watch the full webinar below to find out how Homesnap Pro+ Concierge is changing the lead generation game for top real estate agents: Webinar Guests Lou Mintzer, Chief Product Officer, Homesnap Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:53 - Lou Mintzer explains what Homesnap is, what it can do for agents, and its consumer-facing side, the Broker Public Portal. 5:37 - Lou shares what's going on with the market right now due to Coronavirus, and how the traditional spring real estate market has been delayed, but is still on. 7:30 - Lou unveils Homesnap's newest advertising product, Pro+ Concierge. 8:20 - Why Zillow advertising seems like a good idea, but really isn't. 8:50 - How Concierge can help agents find those quality leads on Facebook and Google. 10:55 - Live demo of Pro+ Concierge. Next Steps Visit homesnap.com/concierge to learn more about Pro+ Concierge Check to see if your MLS offers Homesnap
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