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Sign into your account[Best of 2017] Prospecting with Public Records: 7 Campaigns to Try Today
December 18 2017
There are just 10 publishing days left in 2017, and we're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published back in May and is #10 in our countdown. Stay tuned tomorrow for #9!
We talk a lot about digitally targeting real estate leads—but what about targeting leads the traditional way via postcards and other print marketing pieces?
Believe it or not, there's a digital tool you have access to right now that can help you prospect to your geographic farm: your public records tool.
Why Public Records?
If you've tried advertising on property search portals like Realtor.com, or have used ad retargeting solutions, you know ads are typically only available on the zipcode level. With public records, you can hone in on a much more specific area—a subdivision, street, an area a certain distance from a specific property, and much more.
Refining the area you prospect to means that you can deliver marketing that's much more relevant to your targets—and therefore much more cost effective for you.
Ready to give prospecting with your public records solution a try? Get started with these seven easy campaigns: