Staggering Mobile Traffic Growth: What Brokerages Need to Know Now

Guest contributor Joel Maas says: 

It happened the entire time I stood in line for coffee this morning. It didn't stop while I was at dinner the other night.

It was going on every second of the last concert or sporting event you attended, and even while you walked down the sidewalk. Heck, it happens while I am watching TV with my family.

It seems no matter where you are or what you're doing, someone around you is on his or her smart phone.

What used to be a rude habit has now become a cultural norm, and there's no indication the course will ever reverse itself as millions of new smartphones are activated in the U.S. each day.

Those people aren't all working. Many are using their mobile phone as a convenient avenue to access the things they would have checked anyway. That means checking email. It means logging onto social networks. It might mean shopping, finding a quick answer, or doing more extensive research.

When I joined Delta Media Group, I heard over and over again the importance of brokerages having a website optimized for mobile customers. Not because all people are searching for homes from their cell phones rather than their desktops (though statistics highlighted in our new White Paper show mobile real estate website searches are growing rapidly). It's because people now expect the ability to access everything from their cell phones.

This explosive mobile growth trend is why Delta decided to author its latest white paper,"The Mobile Customer Experience: Trending, Optimization, and Application." In this paper, we publish statistics and insight gleaned from our national customer base of REALTORS®. I interviewed our CEO, Mike Minard, to get his perspective on why this paper is important and preview some of the topics discussed therein.