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Sign into your accountMissed the Boat: Six Sad Reasons Most Agents Fail
January 21 2011
I just read an article in an online real estate publication entitled "Six Sad Reasons Most Agents Fail" written by Laura Duggan. Here are her six reasons...
- They don't know their numbers.
- They focus on the buyers instead of the sellers.
- They don't prospect consistently.
- They fail to hire staff.
- They fail to implement systems.
- They don't write a business plan.
This article triggered a whole bunch of feedback from online readers. By and large, the feedback was fast and furious about how her perspective on buyers vs. sellers is somewhat out of date. I found the whole discussion fascinating, mostly because the entire discussion missed the most significant reason that agents fail: they allow themselves to fall into a mental trap of mediocrity. Agents don't fail because they take the 'wrong course of action'. Agents fail because they take NO action with respect to getting their heads in the game, and they subsequently fall prey to all the common threats of their profession.