Whether you're building a website or crafting the perfect email subject line, understanding how and why people use the internet is key to connecting with them successfully.

If you knew, for example, that only 16% of web browsers read an article all the way through, how would that change your approach to, say, blog writing? If your answer is to make the post more scannable, you're on the right path. By considering the behavior of your online audience, you can create a web presence that visitors respond to.

Tips for Scannable Content

It's true--a whopping 84% of web users will only skim your blog, website, or email. In fact, researchers estimate that you have only 3-8 seconds to capture a visitor's attention. If browsers don't find the information they're looking for, they won't hesitate to move on.

So how do you create content--whether a blog post, email, or web page--that draws a reader in? By visually breaking up plain blocks of text to make it scannable. Visitors want to know, at a glance, that your content is relevant and worth their time. Create a reader-friendly experience by integrating the following tips.