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Sign into your accountThe Beginner's Guide to Video Marketing for Real Estate
September 15 2016
When it comes to building your personal brand as a real estate agent, content marketing is important, but photography and videography are essential. People want to see your face, hear your voice, and get their own first impression of you—all before ever meeting you face-to-face.
Video marketing is one of the most effective ways to strengthen your reputation and get your business in front of new customers. As more and more people have learned to rely on the internet and smartphones to perform daily tasks, communicate with people, and educate themselves, video has become increasingly popular.
Consider the following statistics on the impact and importance of video, shared in a blog post by Insivia:
- 147 million Americans watch video on the internet.
- The average user is exposed to an average 32.3 videos in a month.
- After watching a video, 64% of users are more likely to buy a product online.
- YouTube users watch more than 3 billion hours of video per month.
- Including a video on your homepage can increase conversion rates by 20% or more.
Video marketing is an important opportunity that you can't ignore as a real estate agent. If you want to grow your business, connect and interact with more leads online, and build a stronger personal brand that differentiates you from local competitors, you have to invest in video.
This beginner's guide will give you the information, tools, and resources needed to get started.