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Sign into your accountHow to Find FSBO Leads without Lifting a Finger
July 13 2016
Prospecting for-sale-by-owner (FSBO) properties has long been a favorite strategy of agents looking for potential listings. If this is a lead generation method you use (or want to), we've got a way to unearth FSBOs that requires virtually no effort on your part.
The star of today's show is a neat little service called IFTTT that lets you automate all kinds of digital tasks. We're going to show you how this tool can find FSBO leads on Craigslist and Twitter for you and send them to you automatically.
Why Craigslist and Twitter? It's because FSBOs (for the most part) are not on the MLS, so we have to seek them out from other sources. Twitter and Craigslist are two popular platforms that do-it-yourself sellers use to market their homes, so we're going to tap them for leads.
Ready? Let's get started!
How to Use IFTTT
Okay, we lied a little bit. You are going to have to lift a finger or two--but just barely! All you need to do is set up a task to trigger on IFTTT; in this case, finding FSBO leads on Craigslist and Twitter and sending them to yourself. Once that's done, everything will be automated indefinitely.
These automatic tasks or events are called a "recipe" on IFTTT. To begin creating your own recipes, sign up for a free account at IFTTT.com. Then, click your user name in the top right corner and select Create.