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Sign into your account'Like' It or Leave It: 8 Types of Facebook Posts for Real Estate Agents
October 07 2015
With nearly every real estate transaction starting with some type of online search, both real estate agents and home buyers/sellers rely heavily on the Internet when it comes to the life-cycle of a real estate transaction. In order for you to connect with home buyers and sellers, you need to be present on the platforms where they are searching, including social media.
More than 84% of all real estate professionals use social media, with Facebook being their preferred network. There's a reason for that — that's where their clients are.
Sharing top-notch content on Facebook can be a real estate agent's secret weapon and can help you position yourself as a trustworthy real estate brand in your market. Adversely, it can damage your reputation depending on the type of content you post. It shouldn't act as simply another forum for you to promote yourself without offering anything of value back to your audience.
So, what should you post? Here are 8 types of posts to share on Facebook for real estate agents that will help position you as the go-to brand in your market.
Client Features
New homeowners are the best brand ambassadors. Share pictures of happy homeowners standing in front of their new home to show your appreciation for choosing you as their real estate agent. This also shows potential home buyers and sellers that you are invested in your clients and helps build trust.