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Sign into your accountA Quick Guide to Twitter Advertising for Real Estate
April 27 2015
If you're not advertising on Twitter, you're missing out on the opportunity to reach nearly 288 million monthly active users on the platform. Not all of those users are your ideal clients, but your clients are definitely among them. The odds of earning their business plummet if you fail to reach out to them.
Twitter ads may be the perfect way to reach your clients among the masses. The platform allows you to control who sees your ads and when. What's better, perhaps, is that you pay only when you achieve your engagement goals.
Intrigued? Learn how Twitter can work for you:
Getting Started
There are four different kinds of Twitter ads:
- Promoted Tweets - One of the most popular options, Promoted Tweets, are individual tweets that show up in users' timelines based on their interests. Promoted tweets look like tweets from other users but there is a small, yellow promo indicator. If you have something very specific to promote (like a property or event) a promoted tweet could be the best way to go.
- Promoted Video - Like a promoted tweet, promoted videos appear in users' timelines. Videos are worthwhile investments. According to Nielsen research, "purchase intent lift was 28% higher for users who chose to watch brand videos on Twitter than for users who saw the same videos as pre- or mid-roll ads during a 22-minute program." In short, Twitter promoted videos can be more cost-effective than a commercial ad on TV.