(Sort of) Quick Guide to Interpreting Website Analytics

Effective marketing can spark the transition from part-time agent to full-time agent in no time at all. To make your efforts as profitable as possible, you must understand and interpret the metrics on your reports.

Data from analytics can be intimidating, especially if you don't feel like you're a math person. We can help you single out what matters and how to use it.

First, a few basics:

Know your lingo. Being able to read a chart or a graph simply isn't enough, as you've already figured out. It helps to familiarize yourself with data jargon that gives you the proper context for what you're seeing.

Filter your data. Not all data is equally important for your purposes. Many reports come with filters, allowing you to focus on what you need and set the other info aside. Which metrics are needed? Our recommendations are below.

Give yourself time. You can't properly identify a trend in a month. Give yourself at least three months to chart the success of any digital marketing or social media initiative.

Now you're ready to look into some key metrics!