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Sign into your accountChallenge Yourself to Inspire Creativity
April 14 2015
Challenge the Rules
Humans develop rules because they regulate our behavior and keep us safe. Some rules are explicit (do not steal) while others are implicit (bathe regularly).
In marketing, rules are developed to regulate our content. Many of these rules are assumed: commercials need a slogan, videos need a logo, business cards need a headshot. Rules of this sort also regulate our behavior and keep us 'safe.'
Therein lies the problem: safe is not in any way creative. Take a look at your thesaurus and you'll see that safe is synonymous with 'guarded' and 'shielded' while creative is synonymous with 'inspired' and 'original.'
Safe is not an option.
Challenge these rules. Ask yourself: Why am I doing what I am doing? Is it necessary? Why is it necessary, and according to whom? What happens if I do things differently?
You might find that the rules are in place for a reason. But more than likely you'll find that the rules you've followed under the guise of 'safety' have enslaved your creativity and prevented its growth.