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Sign into your account8 Amazing Ways to Keep in Touch With Your Past Clients
June 25 2013
You likely already know why you need to keep in touch with past clients--they're great sources of referrals and can bring repeat business to you year after year. And remember, it takes five times less time and money to retain an existing client then to go out and get a new one.
But think about all of your past clients. It's probable that a small percentage (perhaps 20%) of these clients give you most (80% or more) of your referrals and repeat business. This is an example of Pareto's Principle; the so-called "80-20" rule.
How well you keep in touch and build relationships with the past clients in your real estate contact management system will have a direct impact on the amount of new business you get.
Keeping in touch is instrumental to building loyalty. If you're not doing a good job of it, you risk losing your past clients to a competitor and having all that hard work you did to acquire them in the first place go down the drain.