Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountRE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteSeptember 04 2014
How can you tell "good" leads from the not-so-great? The answer may be to analyze the data available in your real estate apps and software.
Brokers can use this information to detect patterns in consumer behavior and identify which leads may be more ready to buy. By targeting these "warm" leads, brokers and their agents save time that may have been wasted on those not ready to buy or sell a home.
The good news is that real estate apps are increasingly giving users access to this data via built-in analytics tools. We've rounded up three common types of real estate solutions and ways you can identify warm leads in each.
Do your sign riders feature automated phone numbers that prospects can call or text for more information? If so, most of these services feature call capture capabilities that record a prospect's phone number at the moment of peak interest--curbside.
More advanced solutions, like VoicePad, go one step further by funneling prospect information into a lead management program and giving those prospects the ability to search for other properties from their mobile device. The program can then track all properties that prospect has viewed, how many times they've viewed it, what homes have been favorited and more. Agents and brokers can use this information to target the most active prospects and craft a tailored follow-up strategy.
You can see all your options for call capture and text messaging services here.