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Sign into your accountTop 4 Best Types of Content for Real Estate
June 23 2014
Wondering why it's important to have a regularly updated blog? Providing your customer base with pertinent information may not increase your sales volume at a substantial rate, but it will help to give readers an inside look at the community you represent. It can also show potential leads that you are an expert in everything "home" related. Here are the three best types of content for real estate:
Community News
You know the ins and outs of the community in which you do the majority of your work. Whether it's a new restaurant opening, an award, development taking place or an upcoming event, these are all pertinent things for current and potential home owners to know. Community news is also a great way to drive traffic to your sight. Consider yourself the eyes and ears of the community, and unlike newspapers that cover a large area, your site is localized.
Community news can also be a quick glance at specific regions or neighborhoods within the community. New parks, regulations, bike or pedestrian initiatives, volunteer events and seasonal news are all interesting to new home buyers. These types of posts are even beneficial to people already living in the town who may decide to purchase a new property in the future.