Why Listing Blogs Can Help You Capture More Business

How are you marketing your listings? Posting photos and videos, planning open houses, connecting with potential clients through social media and other standard industry practices are helpful, but sometimes it's necessary to think outside of the box by using resources that set you apart.

Have you ever considered creating a blog? Blogs are viewed as a way to push out content related to a business, industry, or even just personal beliefs. With that said, there's nothing more relevant to a real estate business than your listings. Although this resource is overlooked by most, there's a few significant ways they can help get your client's home off the market.

Above all, clients want to see that you're doing everything possible to sell their home. Going the extra mile and using a medium that your competitors are not is a great way to show that you mean business. Furthermore, it presents clients with an easy way to help market their home, because they can easily share a link to the blog with friends and family through social media.

A blog is also an opportunity to provide potential buyers with a more detailed description of what a property has to offer. Highlight information that would make a neighborhood or community more appealing, amenities that make it stand out from other homes on the market, or anything else that would help convince a potential buyer that the home is right for them. In addition to helping sell your client's home, other members of the community will recognize your efforts and feel more compelled to contact you when it comes time to sell their own home.