RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as a Broker, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountReduce, Reuse and Recycle Your Real Estate Blog
August 14 2013
In the big, wide world of real estate marketing, having a blog is a no-brainer. And we've written plenty in these pages about the importance of having a blog on your real estate web site. (See: How a Blog Can Save Your Real Estate Business and Unique Content: Why Your Blog Needs It).
Both of these articles explain how a blog improves your site's search-engine rankings by making it less static and providing it with searchable keywords and helpful information for buyers. But what happens in the middle of summer when real estate content is scarce and your writer's block is in full swing?
More than likely, you've got some real estate blog posts in your coffers that can, like that empty Evian bottle, be dusted off and used again. Here are a few tips for reworking some of your better blogs posts.
1. Separate the Timely from the Timeless: If you're promoting lots of local news and content on your blog (local real estate trends, community initiatives, local events) you'll most likely not be able to reuse those. Those we'll put in the Timely category. However, you might have an evergreen (or, Timeless) post that can be copied into a new blog field and reworked. These could cover categories like home improvement tips, preparing for an open house, what to look for in an agent, how to find the best mortgage, etc).