Give Your Real Estate Content Strategy a Local Focus

When offering advice on their craft, most writers, authors and journalists will say, "Write what you know." This same advice can be applied to your real estate content strategy. A REALTOR®'s next question might be, "Well, what do I know?" The answer is, a whole lot.

Let's start with your skills and experience. If you're using ReachFactor to market your real estate agent reviews, you are probably aware that your clients appreciate your knowledge of the process, dedication to customer service, attention to detail and so on. Taking a moment in the middle of your busy day to reflect on how you do what you do is an excellent beginning to your content strategy in terms of what you're posting on your blog and social media sites.

Next, and most importantly, is a local focus. This is the part of your social networking and real estate marketing that can showcase what really makes you a standout in your area, namely your knowledge of your area. This is a good time to ask yourself a few questions like:

1. What does your area have to offer to young people, families and retirees?
2. How close if your area to cultural centers and outdoorsy activities like skiing, hiking and so on?
3. What is the industry like in your area, and who are the top employers?
4. Who are the interesting community leaders and tradespeople in your location?