Increase your real estate business…by blogging?

Guest contributor Delta Media Group says:

Blogging was all the rage six years back...in real estate and amongst several other industries. You probably remember headline after headline on, well, blogs by bloggers blogging about how blogging was the future of your business.

In many cases, there was little or no data in those blogs. There was no proof that blogging was really becoming as profitable as claims made it out to be. And you might have given it a try for yourself on one of the dozens of blogging platforms that constantly seemed to pop up each month.

You did it for some time, you didn't see the results promised, and you might have found it was difficult to maintain. Soon, you didn't keep up with it, and you noticed many of those bloggers preaching about blogging were no longer practicing what they preached as well.

Is blogging making a comeback now? Perhaps it never left.

An article released last week detailed how a website saw staggering results by publishing 150 blog posts in 50 days. The website saw an 800 percent increase in "leads directly generated via inbound marketing and content," a 901 percent increase in referral traffic, a 500 percent increase in blog organic traffic, and many more.

The article piggybacked off another, which detailed the impressive results a company saw by posting 50 blog posts in 25 days, including a 481 percent increase in overall website traffic.

The moral of the story: blogging still works. But blogging doesn't just work. In fact, it takes a lot of work to make blogging work. Fifty, or 150 blog posts take a lot of time to write, regardless of the amount of days you're looking to write them in.