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Sign into your accountBroker With a Blog
March 18 2013
With all the talk about how sales associates should have a blog, no one seems to mention how important it may be for a broker or manager to have one.
We talked with Scott MacDonald, president of RE/MAX Gateway in Chantilly, Vir., about his blog — Scotty Mac's Blog. MacDonald has been writing the blog for seven years and covers topics for real estate professionals such as handling multiple offers, the impact of the sequestration on real estate and more.
"I have an ongoing video spot called Scott's Market Minute. Many times, I've been to new homebuilder model homes and agents will tell me they used my market facts in a listing presentation they just did. I love that, because if every agent is that educated about the market, it will help our industry."
Here's what else he had to say:
What blogging platform do you use?
I use a self-hosted WordPress blog. My provider is GoDaddy.
Who is your audience?
My audience is real estate professionals and consumer. While my blog isn't directed at consumers, it still reaches them with information about the industry and market.