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Sign into your accountWhy are the local experts invisible?
January 03 2013
The battle for eyeballs in local real estate search is getting uglier than ever. As real estate SEO strategies become more front and center, the smaller companies are fighting to even get on the first page in a Google world where the top three links make up for 60% of all clicks (Google data via AOL).
RealGeeks mention real estate professionals are kicking themselves in the foot – helping the top portals in outranking them through backlinking by placing free widgets on the site (thus exposing the real cost of free). They go as far as to claim these backlinks are predatory. Via AGBeat:
The linking practices have been in place for years, and Zillow and Trulia have been offering free tools for real estate professionals since their inception, which is quite a brilliant business move, and although it has led to thousands upon thousands of links from agent websites telling Google that Zillow and Trulia are high quality and relevant, it is not exactly the fault of Zillow or Trulia, rather agents who like shiny widgets that don't read or understand the implications of terms of service they agree to.
Perhaps the most disheartening stat is that Real Geeks' study revealed that searches of "[city] real estate" (while logged out of Google) with the top 50 metro areas by population, only 30% of page one listings were local sites. Isn't it a bit backwards that those with true local expertise are badly bruised here in terms of Google's perceived relevance?