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Sign into your accountTechnology Helps Facilitate Five-Star Service
October 24 2012
By now, you have probably realized technology plays a large role in every business. But did you realize that when it comes to real estate, being on the technological forefront is absolutely critical for success? Read on as RISMedia's Lesley Geary interviews Krisstina Wise of the Goodlife Team about incorporating technology into her winning business plan, as well as other tips and tricks.
Krisstina Wise
The Goodlife Team Real Estate Brokerage
Years in real estate: 17
Region served: Austin, Texas
How important is technology for building new business in today's market?
Critical. At my brokerage, we are known as innovators. We have been repeatedly looked to for best practices. In fact, Apple recently profiled the Goodlife Team for a case study. Our website has won numerous awards, and if you Google us, you will see we consistently receive five-star reviews. Technology allows us to serve our customers better, work better and attract the best agents.
Talk about your use of social media.
We use social media all the time, but it's really old news for us. Facebook is a key ingredient to our marketing and branding. It allows us to deliver content and engage with our customer base at an immediate and very high level. Our agents are all active on social media and they work with their clients on Facebook. Our team has a Twitter handle and we also publish an e-magazine.