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Sign into your accountMonday Morning Mobile: Maps on Mobile
October 19 2012
The recent release of the iPhone 5 and the fact that they have replaced Google Maps with their own proprietary mapping system has brought a lot of attention to just how important the "mapping" feature on mobile devices has become.
A recent report by comScore found that traffic to map websites on desktops has been steady now for quite a number of years, averaging between 95 to 100 million unique visitors during any month. This represents approximately 40 percent of the US population.
However, in the past six months, the number of smartphone visitors to map websites and apps has jumped 24 percent to 92 million unique visitors a month, representing 83 percent of the smartphone population which still has a ton of room for growth.