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Sign into your accountIMSD’s Makeover: Quality and Quantity
September 17 2012
The real estate training powerhouse – IMSD – is rolling out some big changes this week. Focusing on both quality and quantity, the "Geeky 2.0" release will mark the first major makeover of the popular system. We chatted with IMSD's leadership team to learn more about what real estate agents can expect.
Meet IMSD
IMSD (which stands for "Internet Marketing Specialist Designation") has become a household name for many real estate professionals. However, before we look forward to their new launch, it may be helpful to look back and clarify who they are and what they do.
IMSD was founded in 2010 through a partnership between top real estate broker Ben Kinney and Market Leader, Inc. Kinney's own early struggles and subsequent successes with online marketing gave birth to a proven system, now in use by thousands of real estate agents nationwide. What is great about Ben Kinney is that he practices what he preaches. His team closed over 500 transactions in 2011 and ranks 18th among all brokers in America for transaction sides (according to REAL Trends and the Wall Street Journal).
The training provided through IMSD focuses on online marketing for lead generation and lead conversion. The curriculum is completed through a series of live and online classes that include homework assignments to help drive the lessons home.