Monday Morning Mobile: What’s Gucci?

Mobile – that’s what Gucci is!  The Italian label that is synonymous with all thing luxury is turning to mobile to enhance their shoppers’ in-store experience.

Mobile Marketer’s Tricia Carr reported that the fashion house is equipping its store associates at select locations with Apple iPhone 4S devices that contain a mobile point-of-sale program that lets employees process sales, email receipts to customers, access the Gucci Style app and use a translator and currency convertor on the spot. The brand is gradually implementing the app in select branded stores in the United States, Europe and Asia.

Increasingly, luxury brands like Gucci are turning to mobile devices to enhance the overall customer experience from an efficiency and presentation standpoint.  Just last week Coach REALTORS®, New York in conjunction with Mobile Real Estate, LLC (MRE) announced the release of their new Tablet Listing Presentation which allow them to generate branded content and presentations for their agents to use to create and present the company’s listing presentation to prospects on their iPads.

“We know how incredibly influential tablet devices are in today’s market and we believe their influence will only continue to grow,” explains Coach COO LP Finn III.  “Coach REALTORS® has always been ahead of the curve in utilizing cutting edge tools and the tablet potentially represents one of the most significant evolutions of listing presentations to date.  Real estate professionals must be able to deliver their message and the information the consumer wants, when they want, and in the method they prefer.  Today’s consumers will increasingly expect and agent to be communicating and delivering information through a tablet device.”