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Sign into your accountFollow the Leader: Hoby Hanna
September 30 2011
Our leader to follow this week is Hoby Hanna of Howard Hanna Real Estate Services (www.HowardHanna.com). Hoby is the third generation to lead the largest family-owned real estate company in America. We chose Hoby as our leader to follow for several reasons – specifically for his Internet savvy, branding strategy, and overall management philosophy.
While many family real estate brokers have been usurped by third-party listing websites or consumed by franchises, Howard Hanna has not. So, we wanted to know, what’s their secret? Hoby enlightened us.
The Howard Hanna “Special Sauce”
Howard Hanna Real Estate Services has achieved success on many levels. Of course, our first thought was about the technology aspect – their extraordinary success with online marketing is certainly of note. However, it’s also their overall branding strategy and management philosophy that keeps them on top. We spoke with Mr. Hanna about each.