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Is Broker Paid Marketing Making a Comeback?

February 20 2018

The "100 percent model," where highly productive agents pay for all their own marketing, had edged out much of broker-paid advertising in some companies. This worked well for some agents, but many found they inherited overhead and tasks that took them away from selling.

Now reemerging in some brokerages is a new version of company-paid marketing. But it is not the traditional brokerage from yesteryear with the mahogany manager's desk and a bullpen of agents.

Frederick Herot, VP Customer Communication at realtor.comĀ®, recently discussed newer concepts of broker paid-internet lead models with founders Luke Monroe, Lisa Sickman, and Dan Sundberg of Kendrick Realty. Their group fully pays for and provisions their agents with an abundance of leads and then coaches them to what is most often a six-figure income.

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