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Sign into your accountWhy Customers Care about Geocoding (and you should too!)
August 15 2017
In the new world of real estate technology and data, local information must be accurate down to the lowest levels. It is one thing when your customers are physically visiting a property they are interested in. It is a completely different story when your customers are not only locating potential listings from a mobile or desktop application, but also reviewing comparables and points of interest (POIs) in the area. In that case, any data you display must be geocoded.
Geocoding for real estate is the process of turning an address into a set of latitude and longitude coordinates. This may seem insignificant at first, but it is important to consider the ramifications that an incorrect lat/long may have on your customers.