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7 Stats You Should Be Measuring On Your Real Estate Blog

August 29 2011

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How can I get more Facebook Fans?

How many ReTweets did I get today?

I want more “Followers!”

If these are the stats that you’re measuring, I’d argue that you’re measuring all of the wrong things.

A high number of Fans and Followers means nothing if they’re not converting into clients. So instead of measuring social media stats, let’s look at some website statistics and see if we can find some areas to improve your lead capture…

7 stats you should be measuring on your real estate blog:

1. Look at your site traffic and determine your conversion rate. For example, 1,000 site visitors = 5 news leads generated. If you know that number, then you know that your daily goal is to attract 1,000 site visitors to your Home Search page. Write out your goal and pin it in front of your desk so you have something to shoot for (a daily target).

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