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Sign into your accountWhy You Should Replace the Word 'Beautiful' in Real Estate Listings
July 18 2017
This blog is about expanding your lexicon to include more evocative language in your real estate listings (without complicating the description), so you don't feel obliged to carpet-bomb your web copy with adjectives like beautiful, attractive, or stunning.
I have a theory that using the same adjectives in different listings causes shopping fatigue. When everything from the master bedroom to the hot water heater is 'beautiful,' the reader feels a little like this:
By expanding your lexicon, I believe you can accomplish two things: