How to Create Facebook Carousel Ads and Get Better Results

Lately, the Carousel ad has been one of the top performing Facebook ad types we've run at Goodlife Realty to date.

And now Chris Scott, president of Goodlife Realty and co-founder of The Paperless Agent, is letting you in on how to achieve the same reach and success.

The Facebook Carousel ad, a creative ad that uses several photos, has been outperforming all other types of ads for us, and it makes sense. A Carousel ad is enticing, and it invites a viewer to take an action.

The first action is to slide through a given photoset, while a second call to action brings an interested viewer right to your property landing page, where they can learn more about the featured property.

A property landing page is simply a page that a visitor to your website is directed to that has specific content designed to respond to a call-to-action.

Why is it so important to add related listings to your property landing page?

• Statistically speaking, it's likely the home the viewer is looking at won't be the right home for them (so give them options);
• Offering additional content entices a potential buyer to stay on your site longer;
• This, in turn, positively affects the bounce rate (the percentage of people who only look at one page of your website and then leave) and delivers a better user experience.

Carousel Ads (multi-image ads)

In the past, Chris found great success promoting Goodlife Realty open house events by first creating a Facebook event within the business page; but after much tweaking, Chris has found a better way to promote open houses with a much higher reach, as you can see below:

Facebook favors the multi-image ad because the photos tease the viewer to click and see more (it's like a sneak peek inside the home).

Running a successful carousel ad campaign does require having a page or blog where you can add your open house.