Simple 'Go-to Market' Activities Guaranteed to Attract More Buyers (and Make Sellers Happy!)

Let's face it: the internet has changed the real estate industry and the way we MUST market and sell properties as real estate professionals. (At least it has for those of you who want to differentiate yourselves and stand out from the slew of agents working in your area.)

Today's homebuyers and sellers are savvy. Many grew in the modern, digital age, and they know intuitively that their homes need to be marketed aggressively online to get the best price.

Even if they aren't sure what those specific activities should look like, they know that online marketing needs to be taking place.

But the sad fact is that many agents are still using the old "3 P system" to try to sell homes (you know the one: Put a sign in the yard, Put the home in the MLS, and Pray that it sells!).

While that might be enough to sell the home, it's not enough to ensure you're getting your sellers the best possible price for the home—and it's certainly not enough to impress sellers during a listing appointment!

In this article, we're going to cover some simple "Go-to Market" activities you can use to promote your listings and stand out from the competition.

Having the knowledge of some basic digital marketing tools and executing these activities will help you gain new listings, sell more properties, and will have an over-reaching impact on your business.