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Sign into your account3 Ways That 'NO' Can Help Brokers and Agents Attain Their Financial Goals
September 16 2016
Your primary goal as a broker is to improve your bottom line. Your agent's primary goal is to get commission.
Neither of you have control over the external factors which may affect your ability to attain these goals, but you do have control over your own actions which countervail these factors.
All of us, when confronted with things out of our control, have a choice to make: be passive or be active. For example, the thunderstorm today will affect the numbers at your agent's open house. That is a fact. Do they write the day off as a lost cause with this excuse in hand? Or do they grab their umbrella and get as many people in there as possible?
Their goal is to get the commission. The open house is an integral part of their plan to do so. To reach their goal, they will have to do what it takes to get the job done—even if they spoil their dress socks and hundred dollar tie.
Why? Because there is no alternative, there are no excuses, and your agents have no hiding places.
No Alternative
Soldiers in combat have an ethos: no alternative. They have a mission to complete regardless of what happens around them. There is no alternative to completing their mission because when things don't go as planned, their mission still exists. Their job is to find a way to complete that mission.
Real estate is not war. But there is nothing stopping active agents from adopting this ethos and applying it to their profession. An agent's 'mission' is the commission. That mission exists whether the economy is bad or booming. There is no alternative to completing this mission and, so, they must find a way.