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Sign into your accountLeading Firm with an IDX-VOW Combo Website
July 29 2016
RE Technology's annual technology guide features companies that display a particular expertise in an area of real estate technology that really makes a difference. One of those firms is Minneapolis based WolfNet Technologies. The firm has been providing property search solutions to real estate agents and brokers since the inception of IDX. Fun fact: Did you know that the first IDX standard was launched in Minnesota?
From the early days of IDX, WolfNet has not only been a pioneer, but also an innovator. They were among the first companies to develop the ability for a consumer to save a search, among the first to allow a consumer to save a listing to favorites, and among the first to notify a consumer when a new listing matches their search criteria, or a favorite listing has a change in status or price. These features are basic features of the Wolfnet product today, and just about any IDX vendor. They enable the agent or broker website to operate as a buyer's tool in a much better way than the MLS client portal that you are probably using.
With IDX on your website, you are able to see reports about client activity that most MLS systems fall short on – like the ability to see if the client opened the email, forwarded it to a friend, changed their search criteria, etc. Not only do you get more visibility into your clients behavior, but you are reinforcing the behavior of visiting your website!
As IDX emerged, so did a new standard of data called the Virtual Office Website. Two things need to be understood to appreciate the difference between IDX and VOW. First, on a Virtual Office Website, the client must be logged in. This effort to log in establishes an agency relationship. Secondly, the Virtual Office Website will display every bit of property information in the MLS that is not confidential. For example, data like price changes over time and many other fields in your MLS may be displayed. A Virtual Office Website is like allowing your customer to browse the MLS like an agent.