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Sign into your account5 Steps to a Successful Negotiation
February 08 2016
Eighty-nine percent of people who were polled in the NAR Profile of Buyers and Sellers considered negotiation skills to be very important in their real estate agent. Alexis Bolin, who was ranked as the #1 ERA agent nationwide three times and named in the top 300 real estate agents nationwide by NAR, has over 5,000 closed residential transactions and is an expert negotiator. She recently appeared in the Secrets of Top Selling Agents webinar and shared her Five Steps to Successful Negotiation.
1. Preparation
Never go into a negotiation ill-prepared. By learning everything you can about buyer, seller, and agent motivations, you are able to negotiate from a position of strength. Before meeting with the other agent, research their party on Google and Facebook and look at the agent’s past sales in the MLS. Double this with the latest market information and you will be well on your way to defending your party’s interests in any situation.