I recently had the chance to sit down with the great folks over at BHG Rand Realty, New York, to discuss their current mobile strategy, changes they want to make to the present and where they want to go and do in the near future. Matt and Joe Rand proved to be industry leaders on the mobile real estate forefront over a year ago when they launched the robust mobile version of www.RandRealty.com which was unlike any mobile site of its kind at the time. Their new initiatives will only serve to continue that statement, I can assure of that having had a sneak peak, but that’s not what we will focus on here in this column.
Instead, what I think is even more worthwhile than discussing what they will be doing, is reviewing the success they have had with what they have already done. A report that was presented in during this meeting showed that their mobile website was the 12th largest source of traffic, just slightly less than Realtor.com the 11th largest source. If that doesn’t put in perspective how any consumers are accessing your website from their mobile devices on a daily basis than I don’t know will.