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Sign into your account9 Ways You're Doing IDX Wrong
November 30 2015
What things are you doing wrong that destroy most of the lead generation power you could get from your IDX website? Let's get right to it!
Mistake #1: You Use a Framed IDX Solution
The vast majority of IDX solutions provided by vendors to real estate professionals are "framed" displays. Think of it as a picture in a frame hanging on a wall. The image isn't part of the wall, just hanging there to view.
A framed IDX is a picture frame on your website that presents the IDX for searching, but what you see isn't on the real estate website. It is on the provider's server. So, it's like an empty space when the search engine's robots visit. There is nothing there to index or help your SEO.
IDX websites without frames are very different. Instead of that picture in a frame, it's painted on the wall. It's a part of the real estate website. All of that awesome property and area related text and those images with "alt text" are a part of the real estate site. The search engine's robots find hundreds or thousands of pages of stuff to catalog for the search engines. It's an SEO powerhouse and will lead to more visitors, which leads to more prospects and closings.