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November 23 2015
Last week, my colleagues and I were lucky enough to attend the REALTORS® Conference and Expo in San Diego. The conference hosts 20,000 Realtors and guests in just four days and is considered the largest real estate industry trade show all year. Real estate professionals from all over the US traveled to California to experience the latest trends, ideas, and technology in real estate. Here were some of the big take-aways:
Getting Closer to the Customer
Certainly in the agenda, everything from Decoding the Customer Mind to Buyer Preferences were on the minds of those in attendance. It seems that with the latest trends in buyer habits, more agents and brokers are working toward staying relevant to today's consumer. Providing outstanding customer service isn't only a good way to stand out from other real estate professionals, it's a great way to win loyalty among your customer base.
Some interesting trends include a focus on a greener home, proximity to parks, and environmentally friendly features becoming more important to home-buyers today. The group seemed to feel that understanding what matters to customers and having the ability to educate them on properties based on their preferences was important in today's sales process.
Staying with customers through their entire buying process was also important and was discussed more in the technologies coming out of the conference (below).