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Browse the siteAugust 15 2015
1000watt Consulting wrote a post this week that is a must read. View it here. Brian Boero's point is clear: "If you are a large firm with more than 10% market share – ditch IDX."
I am not going to recant the entire article. Please go and read it. But I do want to reinforce one point and add another.
When a broker opts out of IDX, they cannot display other broker listings except when the consumer registers!
Once a consumer registers, your broker website becomes more of a buyer client servicing platform. Not only can you display all of the IDX listings, but you can display 100 percent of all information in the MLS other than confidential fields like commission and agent-to-agent comments.