5 Tips for Making Butt Kicking Blog Content

If you search for blogging tips online, chances are you'll find a website telling you that you need to create killer content in order to drive and maintain traffic to your site. Truth be told, it's easier said than done. Not only does your content have to be to be interesting but it also must be contextual.

So with all the time constraints that come with working in real estate, how do you produce quality content on a regular basis? Below, we've put together five tips for making butt kicking blog content.

1. Create Pillar Content

Pillar content, as first described by blogger Yaro Starak, is content that is (i) timeless, (ii) has search engines in mind and (iii) is well written. The easiest pillar content to write is a list-type of post. They're inherently easier to write and easier to read. Readers are able to quickly see the headings and dive into whichever point intrigues them (hopefully every point!). Write a list about something your potential customers will find interesting. An easy topic to get you started would be, The Top 5 Things to do in [Insert Your Target Market]. This type of post will incorporate your expertise in the area and target your potential customers directly. Pillar content also tends to get many more backlinks and traffic from search engines. This means, as the piece ages it actually increases in productivity.

Here's an example of a blog post I produced in 2012 and the stats since:

As you can see, the post got 18,581 visits in 2012. As the piece aged, it received increased traffic from search engines. In the first two months of 2014, the piece received 18,703 visits – more than all of 2012.

Put effort into making pillar content and reap the awards, even years after the piece has been written and marketed.