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Sign into your accountThe Importance of Facebook Reviews and Ratings
April 18 2018
There's no denying the power of online reviews and ratings, including those on social platforms like Facebook. Ratings and reviews are everywhere, from being alongside each of the over 12 million products listed on Amazon, and every other major eCommerce site, to seller ratings on eBay and real estate agent ratings on ratemyagent.com.
And if you need any more proof of the importance of online ratings and reviews, 88 percent of consumers trust online reviews according to CREA, and over half of Millennials trust online reviews more than the opinions of family and friends.
But perhaps more than any other online review and rating system, Facebook's is underutilized as much as it is underestimated by real estate agents.