Selling a Home? Here's 10 Ways to Craft a Captivating Listing Description

Selling a home can be an exciting yet challenging endeavor. In today's competitive real estate market, a compelling listing description is your secret weapon. A well-crafted description can turn a casual browser into a potential buyer. Here, we'll dive into the art of creating a captivating listing that makes your listing stand out like a diamond...

Happy New Year! Before we dive fully into a new year, let's take a look at the month and year that just passed. As our regular readers likely know, each month we publish a list of our most read articles. But every December, we go one step further and count down our 10 most popular articles of the year. You can see the full list of our best articles...

Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate. AI in 2024 "This is only the beginning." That's what my youngest son said when we talked about AI during a holiday family dinner with three generations this week. He was explaining this to his...

Monday, January 8, 2024 at 10:00 AM PST Learn the secrets of building a biography that will get you more client calls. Find out if you can be found on the internet and if what people see is a reflection of you who really are. Discover what the consumer is looking for and how to communicate the services you provide in the most effective way. Spend...

Housing affordability is expected to improve in 2024 as mortgage rates fall and more homes go up for sale SEATTLE -- Just 15.5% of homes for sale in 2023 were affordable for the typical U.S. household—the lowest share on record, according to a new report from Redfin (redfin.com), the technology-powered real estate brokerage. That's down from 20.7%...