October 30 2013
We've said it time and again--keeping in touch with past clients is critical to building repeat and referral business. While the "set it and forget it" ease of drip email campaigns appeals to busy brokers and agents, too often the messages sound canned or, worse, irrelevant.
"Irrelevant" is a far cry from Lone Wolf's new drip marketing solution for brokers, agents and consumers. movingWOLF, the reinvention of drip marketing by Lone Wolf, pairs with national brands to send consumers coupons at exactly the moment they need them most. Clients will fondly remember your agents for sending moving truck discounts right when it's time to make reservations, or a well-timed utility change reminder with helpful offers.
It's an easy way to provide value to clients, but the value it provides brokerages can't be overlooked. Thanks to an innovative revenue sharing program, movingWOLF is completely free to brokers, agents, and consumers.
Here's how it works:
Setting up the program requires no effort from your agents or administrator. The movingWOLF team takes care of the set-up from beginning to end, and can customize the program based on your preferred partner needs. Agents who are not interested in the program can simply choose to opt-out.
Brokerages can choose to feature local vendors from eConcierge in brokerWOLF in a dedicated email, as seen below. The program randomly selects six preferred vendor contacts and creates a message branded to the agent and the brokerage.
movingWOLF provides value to all parties involved in a home sale. Clients enjoy discounts that they wouldn't otherwise receive on highly relevant services and products. Agents benefit from having a brand-building tool that's focused on client retention, and brokerages are able to offset Lone Wolf software costs with an extra revenue stream.
Ready to learn more?